Showing posts with label MARKETING. Show all posts
Showing posts with label MARKETING. Show all posts

Wednesday, August 19, 2020

THEORY OF CONSUMER BEHAVIOUR : MEANING ,PROCESS AND DETERMINANTS

 

 

 

•     THEORY OF CONSUMER BEHAVIOUR

•     UNIT ONE

•     MICRO ECONOMICS

•     THEORY OF CONSUMER BEHAVIOUR

•     MEANING AND DETERMINANTS

•     MICRO ECONOMICS

•    SYLLABUS FOR UNIT 1

a)       THEORY OF CONSUMER BEHAVIOUR

b)       THEORY OF PRODUCTION AND COSTS

c)        THEORY OF MAKING UNDER UNCERTAINTY TOWARDS RISK

d)       THEORY OF NON COOPERATIVE GAMES

e)       MARKET STRUCTURES,COMPETITIVE AND NON COMPETITIVE EQUILIBRIUM AND THEIR EFFICIENCY PROPERTIES

f)        MICRO ECONOMICS

g)       FACTOR PRICING

h)       GENERAL EQUILIBRIUM

i)         EFFICIENCY CRITERIA : PARETO OPTIMALITY, KALDOR AND HICKS AND WEALTH MAXIMIZATION

j)         FUNDAMENTAL THEOREMS,SOCIAL WELFARE FUNCTION

k)       ASYMMETRIC INFORMATION : ADVERSE SELECTION AND MORALE HAZARD

•     THEORY OF CONSUMER BEHAVIOUR

•     UNIT 1 MICRO ECONOMICS

•     SHASHI AGGARWAL ECONOMICS AND LAW CLASSES

•     CONSUMER BEHAVIOUR

a)       STUDY OF PEOPLE AND PRODUCTS THAT HELPS  TO SHAPE THEIR IDENTITIES.

b)       DIVERSITY AMONG CONSUMERS

c)        CONSUMER BEHAVIOUR IS AN INTERDISCIPLINARY SCIENCE THAT INVESTIGATES THE CONSUMPTION RELATED ACTIVITIES OF INDIVIDUAL. STUDY OF PROCESSES INVOLVED WHICH INDIVIDUAL OR GROUP SELECT,PURCHASE AND USE PRODUCTS ,SERVICES AND IDEAS TO SATISFY NEEDS AND DESIRES