DEFINITION AND FEATURES OF THE NEGOTIABLE INSTRUMENTS

AUDITOR AND THE QUALITY OF THE AUDITOR AUDITING

INVENTORY MANAGEMENT LECTURE 1 UPDATED

THE AUDITOR,QUALITIES OF AN AUDITOR

Ø  THE AUDITOR,QUALITIES OF AN AUDITOR
CHAPTER 1
AUDITING

CHAPTER 1
AUDITING

Ø  SCHEDULE OF THE VIDEOS  ON AUDITING

• ALREADY COVERED

1. NATURE OF AUDITING
2. SCOPE AND BASIC PRINCIPLE GOVERNING AUDIT
3. OBJECTIVE OF AUDITING
4. CLASSIFICATION OF AUDITING
5. TWO OR THREE VIDEOS ON AUDITING PER WEEK

• A NEW CHANNEL SHASHI AGGARWAL ECONOMICS AND LAW CLASSES IS OPENED AND STARTED PUTTING VIDEOS ON PRINCIPLES OF ECONOMICS,BUSINESS ECONOMICS AND BUSINESS LAW II

IMPLICATIONS OF HAWTHORNE STUDIES

Ø      IMPLICATIONS  OF HAWTHORNE STUDIES

Ø     C.S.E MAINS EXAM COMMERCE AND ACCOUNTANCY LECTURE 6

•   
ORGANIZATION BEHAVIOR

•    HUMAN RELATION APPROACH

1. WAS DEVELOPED OUT OF THE REACTION TO CLASSICAL APPROACH. ELTON MAYO AND FOLLOWERS SOUGHT TO INCREASE PRODUCTION BY HUMANIZING IT THROUGH BEHAVIORAL EXPERIMENTS KNOWN AS HAWTHORNE EXPERIMENTS
2. IN NOVEMBER 1924,A TEAM OF RESEARCHER-PROFESSORS FROM THE HARVARD BUSINESS SCHOOL OF U.S.A STARTED INVESTIGATING INTO THE HUMAN ASPECT OF WORK AND WORKING CONDITIONS AT HAWTHORNE PLANT OF WESTERN ELECTRIC COMPANY CHICAGO.
3. COMPANY WAS PRODUCING BELLS AND OTHER ELECTRIC EQUIPMENT FOR TELEPHONE INDUSTRIES.

MEANING AND FEATURES OF NEGOTIABLE INSTRUMENTS

Ø  NEGOTIABLE INSTRUMENTS ACT 1881
DEFINITION AND FEATURE OF NEGOTIABLE INSTRUMENTS
 SHASHI AGGARWAL ECONOMICS AND LAW CLASSES IS THE SECOND CHANNEL TOTALLY DEVOTED TO ECONOMICS AND LAW CLASSES. STARTED UPLOADING VIDEOS ON BUSINESS ECONOMICS,PRINCIPLES OF ECONOMICS AND BUSINESS LAW II.

EVOLUTION OF PERSONNEL MANAGEMENT 3 HUMAN RESOURCE MANAGEMENT

EVOLUTION OF PERSONNEL/HUMAN RESOURCE MANAGEMENT 3

Ø  EVOLUTION OF PERSONNEL/HUMAN RESOURCE MANAGEMENT 3

HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE MANAGEMENT

Ø  MODERN PERSPECTIVE OF PERSONNEL MANAGEMENT

1. IN USA AND UK THE GROWTH OF PERSONNEL MANAGEMENT DUE TO VOLUNTARY EFFORTS
2. BUT IN INDIA IT GREW OF THE REGULATIONS  AND COMPULSIONS MADE BY THE GOVERNMENT
3. IN 1931,ROYAL COMMISSION ON LABOUR SUGGESTED TO REMOVAL OF JOBBER SYSTEM AND APPOINTMENT OF THE LABOUR OFFICERS
4. 1948 THE FACTORIES ACT MADE IT OBLIGATORY FOR CERTAIN INDUSTRIAL ENTERPRISE TO APPOINT WELFARE OFFICERS
5. THE SCOPE IS WIDENED AND DEVELOPMENT OF NEW TECHNIQUES AND STYLES OF MANAGEMENT
6. THE TASK OF PERSONNEL MANAGER IS NOT CONFINED ONLY TO THE RECRUITMENT OF THE WORKERS BUT ALSO TO THEIR DEVELOPMENT,COMPENSATION,APPRAISAL,WELFARE AND HANDLING OF THEIR GRIEVANCES

MYSTERY SHOPPING IBPS SO MAINS MARKETING LECTURE 7

Ø  IBPS SO MAINS MARKETING LECTURE 7
MYSTERY SHOPPING
MARKETING MANAGEMENT

• MEANING OF MYSTERY SHOPPING
• MYSTERY SHOPPING IS A TACTICAL TOOL OF MARKETING RESEARCH FOR CONDUCTING OBSERVATIONAL RESEARCH FOR PROJECTS LIKE

MEANING OF INTEREST AND CLASSICAL THEORY OF INTEREST

CONCEPTS OF INTEREST AND CLASSICAL THEORY OF INTEREST

• INTEREST
• MICRO ECONOMICS
• MEANING OF INTEREST
• INTEREST IS THE PAYMENT FOR THE USE OF MONEY OR THE USE OF LOAN ABLE FUND.
• ANATOL MURAD,” INTEREST IS THE PRICE PAID FOR THE USE OF LOAN ABLE FUNDS. INTEREST MAY ALSO BE DEFINED INCOME DERIVED FROM LENDING OF FUNDS.
• GROSS INTEREST :- TOTAL PAYMENTS MADE BY A DEBTOR TO HIS CREDITOR FOR THE USE OF CAPITAL IS CALLED GROSS INTEREST.

DETERMINANTS OF THE PERSONALITY

Ø  C.S.E MAINS COMMERCE AND ACCOUNTANCY
LECTURE 3  DETERMINANTS OF THE PERSONALITY

Ø  QUESTION IN C.S.E MAINS 2016

Ø  QUESTION:-BIOLOGICAL FACTORS ARE IMPORTANT IN DETERMINING THE PERSONALITY OF TRAITS. COMMENT ON THIS STATEMENT

• MEANING AND INTRODUCTION
• THE TERM PERSONALITY HAS BEEN DERIVED FROM THE LATIN TERM PERSONA WHICH MEANS TO SPEAK THROUGH. THE LATIN TERM DENOTES THE MASKS WORN BY THE ACTORS IN ANCIENT GREECE AND ROME.
• COMMON USAGE OF THE WORD,PERSONALITY SIGNIFIES THE ROLE WHICH PERSON DISPLAYS TO THE PUBLIC.
• PERSONALITY OF AN INDIVIDUAL IS UNIQUE,PERSONAL AND MAJOR DETERMINANTS OF THE BEHAVIOR AND SOME THEORIES PUT STRESS ON THE SOCIAL LEARNING ASPECTS OF PERSONALITY.

MEANING AND FEATURES OF MONOPOLISTIC COMPETITION LECTURE 1

PEST ANALYSIS IBPS SO MAINS MARKETING LECTURE 6

MEANING AND FEATURES OF MONOPOLISTIC COMPETITION

Ø  MONOPOLISTIC COMPETITION
MEANING AND ITS FEATURES
BUSINESS ECONOMICS-2
LECTURE 1

Ø  SHASHI AGGARWAL ECONOMIC AND LAW CLASSES

Ø  IMPERFECT MARKET

1.       PERFECT COMPETITION IS A MYTH AND MONOPOLY IS MYTH.IMPERFECT COMPETITION IS THE ACTUAL MARKET WHICH WE FACE IN OUR DAILY LIFE.

2.       IN 1926, PIERO SRAFFA MADE REFERENCE OF IT FOR THE FIRST TIME

3.       BUT CONCEPT IS DEVELOPED BY E.H CHAMBERLIN AND MRS JOAN ROBINSON IN 1933 IN THEIR RESPECTIVE BOOKS,THE THEORY OF MONOPOLISTIC COMPETITION”(CHAMBERLIN)

4.       AND THE ECONOMICS OF IMPERFECT COMPETITION

Ø  MARKET FORMS

PEST ANALYSIS

Ø  IBPS SO MAINS MARKETING LECTURE 6
ENVIRONMENT ANALYSIS
PEST ANALYSIS

·         MARKETING MANAGEMENT

·         PRINCIPLE OF MARKETING

Ø  ENVIRONMENT ANALYSIS

·         PHILIP KOTLER,” A COMPANY’S MARKETING ENVIRONMENT CONSISTS OF THE ACTORS AND FORCES OUTSIDE MARKETING THAT AFFECT MANAGEMENT’S ABILITY TO BUILD AND MAINTAIN SUCCESSFUL RELATIONSHIP WITH TARGET CUSTOMERS.

·         ENVIRONMENT SCANNING INCLUDES GATHERING,FILTERING AND ANALYZING INFORMATION RELATED TO THE MARKETING ENVIRONMENT. ALSO INCLUDE MONITORING THE CHANGES THE CHANGES TAKING PLACE AND FORECASTING THE FUTURE TRENDS.

·         THE MARKETING ENVIRONMENT PROVIDES BOTH OPPORTUNITIES AND THREATS.

METHODS OF FORECASTING OF HUMAN RESOURCE PLANNING

Ø  METHODS OF FORECASTING OF  HUMAN RESOURCE PLANNING
HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE MANAGEMENT

Ø  MEANING OF HUMAN RESOURCE PLANNING/MANPOWER PLANNING

• DECENZO AND ROBBINS,” HUMAN RESOURCE PLANNING IS THE PROCESS BY WHICH AN ORGANIZATION ENSURES THAT IT HAS THE RIGHT NUMBER AND KIND OF PEOPLE AT THE RIGHT PLACE AT THE RIGHT TIME CAPABLE OF EFFECTIVELY AND EFFICIENTLY COMPLETING THOSE TASKS THAT WILL HELP THE ORGANIZATION ACHIEVE ITS OVER ALL OBJECTIVES.

NATURE AND SCOPE OF BUSINESS ECONOMICS 2 BUSINESS ECONOMICS

SCOPE AND BASIC PRINCIPLES GOVERNING AN AUDIT AUDITING

PORTER AND LAWLER MODEL OF EXPECTANCY MODEL OF MOTIVATION

ACCOUNTING TERMINOLOGY

Ø  ACCOUNTING TERMINOLOGY
queriesmanagement@gmail.com

Ø  BRANCHES OF ACCOUNTING

1.       FINANCIAL ACCOUNTING: IS CONCERNED WITH RECORDING,CLASSIFYING AND SUMMARIZING OF FINANCIAL TRANSACTION FOR AN ACCOUNTING PERIOD  TO KNOW PROFIT AND LOSS AND FINANCIAL POSITION

2.       COST ACCOUNTING:-IS CONCERNED WITH IDENTIFICATION,CLASSIFICATION MEASUREMENT,RECORDING AND SUMMARISATION OF COST OF PRODUCING GOODS /SERVICES FOR THE PURPOSE OF COST ASCERTAINMENT AND COST CONTROL

3.       MGMT ACCOUNTING:-WHEN THE ACCOUNTING INFORMATION,REPORTS AND RESULTS ARE USED FOR THE PURPOSE OF TAKING DECISIONS.

·  ACCOUNTING TERMINIOLOGY

1. PROPRIETOR/OWNER:-THE PERSON WHO TAKE THE INITIATIVE TO SET UP BUSINESS AND ALSO BEAR THE RISK. HE INVEST MONEY AND IN KIND. IN SOLE PROPRIETOR HE IS THE OWNER AND IN PARTNERSHIP ALL THE PARTNERS ARE THE OWNERS. AND IN THE COMPANY FORM THE OWNER AND MANAGEMENT AND OWNERSHIP IS IN SEPARATE HANDS.
2. BUSINESS TRANSACTION:-TRANSFER OF GOODS AND SERVICES ON THE BASIS OF CASH OR ON THE BASIS OF CREDIT. IT COULD ALSO MEAN ANY TRANSFER OF BENEFIT BETWEEN THE BUSINESS AND THE OUTSIDERS.
3. CAPITAL :- AN AMOUNT INVESTED BY THE OWNER IS KNOWN AS CAPITAL AND THAT IS LIABILITY OF THE BUSINESS. CAPITAL CAN BE BROUGHT IN THE FORM OF CASH OR IN KIND OR BOTH.
4. DRAWING:- AN AMOUNT OF CASH OR GOODS WITHDRAWN BY THE OWNER FOR PERSONAL USE IS CALLED DRAWING.
5. GOODS/MERCHANDISE:-GOODS INCLUDE ONLY THOSE ARTICLE IN WHICH HE DEALS. IF FURNITURE DEALER DEALS IN SELLING AND BUYING OF FURNITURE. THEN FURNITURE WILL BE GOODS
6. PURCHASES: REFERS TO THE TOTAL AMOUNT OF GOODS OBTAINED BY AN ORGANIZATION FOR THE PURPOSE OF RESALE OR FOR USE IN THE PRODUCTION. IT CAN BE CASH OR ON CREDIT. BUT IT DOES NOT INCLUDE FIXED ASSETS FURNITURE,BUILDINGS ETC
7. SALES: REFERS TO THE TOTAL AMOUNT OF GOODS SOLD BY AN ORGANIZATION ON CASH OR CREDIT... BUT IT DOES NOT INCLUDE  SALE OF FIXED ASSETS FURNITURE,BUILDINGS
8. PURCHASE RETURN/ RETURN OUTWARD:_GOODS PURCHASED WHICH ARE NOT UP TO MARK DEFECTIVE ETC ARE RETURNED BACK TO SUPPLIER. A DEBIT NOTE IS PREPARED
9. SALES RETURN/RETURN INWARDS- WHICH ARE RETURNED BY THE BUYER TO US BEING DEFECTIVE.
10. SUNDRY DEBTORS:-THE PERSON WHO MONEY TO THE BUSINESS
11. SUNDRY CREDITORS:-TO WHOM THE BUSINESS OWES
12. STOCK :-GOODS ARE THE PURCHASED FOR RESALE BUT AT THE END OF THE YEAR SOME GOODS REMAIN UNSOLD. UNSOLD GOODS ARE CALLED STOCK. STOCK OF RAW MATERIAL,STOCK OF WORK IN PROGRESS AND STOCK OF FINISHED GOODS
13. ASSETS:-IMPLIES THE ITEMS OF PROPERTY OWNED BY THE BUSINESS.

a)       FIXED ASSETS: WHICH ARE OF PERMANENT NATURE AND WHICH ARE NOT FOR THE PURPOSE OF RESALE.TANGIBLE ASSETS ARE THOSE ASSETS WHICH HAVE PHYSICAL EXISTENCE LIKE LAND AND BUILDING,MACHINERY ETC AND INTANGIBLE WHICH IS NOT PHYSICAL IN NATURE LIKE GOODWILL ETC

b)       CURRENT ASSETS:-WHICH ARE PURCHASED FOR THE PURPOSE OF RESALE AND COULD BE CONVERTED INTO CASH LESS THAN ONE YEAR.LIKE CASH,STOCK,BILL RECEIVABLE,PREPAID EXPENSES ETC

c)        FICTITIOUS ASSETS:-WHICH DO NOT HAVE PHYSICAL FORM AND ALSO DO NOT HAVE REAL VALUE. KNOWN AS DEFERRED REVENUE EXPENDITURE. ALSO INCLUDE PRELIMINARY EXPENSES,ADVERTISEMENT SUSPENSE,LOSS ON THE ISSUE OF SHARE ETC

14. LIABILITIES:-WHICH BUSINESS OWES TO SOMEBODY.

1. LONG TERM LIABILITY:-WHICH IS DUE FOR MORE THAN ONE YEAR. EXAMPLES ARE LONG TERM DEBT,DEBENTURES ETC
2. CURRENT LIABILITIES:-ARE TO BE PAID IN LESS THAN ONE YEAR. FOR EXAMPLE TRADE CREDITORS,BILLS PAYABLE,OUTSTANDING EXPENSES ETC
3. CONTINGENT LIABILITIES: WHICH MAY BECOME LIABILITY ON THE HAPPENING OF CERTAIN EVENT

15. ACCOUNTING EQUATION

• ASSETS = CAPITAL PLUS LIABILITIES

16. EXPENSE:-COST RELATING TO PARTICULAR ACCOUNTING PERIOD THE BENEFIT OF WHICH WILL NOT EXTEND BEYOND THAT PERIOD .EXAMPLE ARE SALARIES,RENT ETC
17. EXPENDITURE:-AN EXPENDITURE TAKE PLACE WHEN AN ASSET OR SERVICES IS ACQUIRED. IT MAY BE ON THE CASH/CREDIT/BY EXCHANGE OF THE ASSET

• CLASSIFICATION OF EXPENDITURE:-

a)       CAPITAL EXPENDITURE:-NON RECURRING IN NATURE AND BENEFIT OF WHICH IS TAKEN FOR MANY YEARS.

b)       REVENUE EXPENDITURE:- IT IS RECURRING IN NATURE AND BENEFIT IS TAKEN IN THAT ACCOUNTING YEAR IN WHICH THEY ARE PURCHASED. SALARY,RENT ,INSURANCE ETC

c)        DEFERRED REVENUE EXPENDITURE:-A HEAVY EXPENDITURE OF REVENUE NATURE THE BENEFIT OF WHICH IS LIKELY TO EXTEND BEYOND CURRENT YEAR. LIKE ADVERTISEMENT

18. LOSS:-UNWANTED BURDEN ON THE BUSINESS WHICH DOES NOT GENERATE ANY REVENUE

a)       NORMAL LOSS

b)       ABNORMAL LOSS: RESULT IS MISHAPPENING OR CARELESSNESS

c)        LOSS WHEN REVENUE IS LESS THAN COST

19.    REVENUE:-RECEIPT FROM THE SALE OF GOODS OR SERVICES .

NATURE AND SCOPE OF BUSINESS ECONOMICS

Ø  NATURE AND SCOPE OF BUSINESS ECONOMICS 1
BUSINESS ECONOMICS

Ø  SHASHI AGGARWAL ECONOMICS AND LAW CLASSES

• MEANING OF BUSINESS ECONOMICS
• BUSINESS ECONOMICS IS ALSO CALLED MANAGERIAL ECONOMICS IS THE APPLICATION OF ECONOMIC THEORY AND METHODOLOGY TO BUSINESS. DECISION MAKING MEANS THE PROCESS OF SELECTING ONE OUT OF ALTERNATIVE  AS THE RESOURCES ARE LIMITED
• A SCIENTIFIC FORMULATION OF THE BUSINESS PROBLEM AND FINDING ITS OPTIMAL SOLUTIONS REQUIRE THAT THE BUSINESS FIRM IS EQUIPPED WITH A RATIONAL METHODOLOGY AND APPROPRIATE TOOLS.
• REFERS TO THE INTEGRATION OF ECONOMIC THEORY WITH BUSINESS PRACTICES. THAT BRANCH OF ECONOMICS WHICH SERVE AS LINK BETWEEN ABSTRACT THEORY AND MANAGERIAL PRACTICES.
•  ECONOMICS AS A SCIENCE IS CONCERNED WITH THE PROBLEM OF ALLOCATING RESOURCES AMONG COMPETING ENDS. ECONOMICS PROVIDE THE TOOLS AND CONCEPTS WHICH EXPLAIN THE BEHAVIOR PATTERN OF ECONMIC VARIABLES SUCH AS DEMAND,SUPPLY,PRICE AND COMPETITION.
•  MEANING OF MANAGERIAL: THE TERM MGMT REFERS TO THE FUNCTIONS OF PLANNING. MAIN FUNCTION OF MGMT ARE DECISION MAKING AND FORWARD PLANNING
• MANAGERIAL ECONOMICS IS THE APPLICATION OF ECONOMIC THEORY AND QUANTITATIVE METHODS TO MANAGERIAL MGMT DECISION MAKING

• BUSINESS ECONOMICS IS THAT PART OF ECONOMIC THEORY WHICH DEALS WITH THE APPLICATION OF ECONOMIC TOOLS AND CONCEPTS TO THE SOLUTION OF BUSINESS PROBLEMS OR THE PROBLEMS OF RESOURCE ALLOCATION AMONG THE COMPETING ENDS.
• EDWIN MANSFIELD,” MANAGERIAL ECONOMICS IS CONCERNED WITH THE WAYS IN WHICH MANAGER SHOULD MAKE DECISIONS IN ORDER TO MAXIMIZE THE EFFECTIVENESS OR PERFORMANCE OF THE ORGANISATIONS THEY MANAGE.
• JOEL DEAN,” THE PURPOSE OF MANAGERIAL ECONOMICS IS TO SHOW HOW ECONOMIC ANALYSIS CAN BE USED IN FORMULATING MANAGERIAL POLICIES
• 
  (EXAMPLE
• Q_X=f(P_x,Y,P_C,P_S)
• P_x,Y,P_C,P_S      BY ESTIMATING THE VALUE AND USING REGRESSION ANALYSIS WE WILL KNOW WHAT IS THE IMPACT OF CHANGE WILL BE ON THE OUTPUT. 

• BUSINESSECONOMICS

1. CONCERNED WITH DECISION MAKING OF ECONOMIC NATURE
2. GOAL ORIENTED AND PERSPECTIVE
3. PRAGMATIC:CONCERNED WITH APPLICATION
4. BOTH CONCEPTUAL AND METRICAL

• FUNDAMENTAL NATURE OF BUSINESS ECONOMICS

1. ECONOMIC THEORY

• MACRO ECONOMICS : DEALS WITH AGGREGATE ECONOMIC CONCEPTS RELATING TO THE ENTIRE ECONOMY. PROVIDE THE FRAMEWORK IN WHICH THE FIRM OPERATES.

a)       FREE ENTERPRISE ECONOMY

b)      A RAPID TECHNOLOGICAL AND ECONOMIC CHANGES

c)       CYCLICAL FLUCTUATIONS

d)      MONETARY AND FISCAL POLICY

• MICRO ECONOMICS:-

a)       DEALS WITH THE PROBLEMS OF INDIVIDUAL,FIRMS

b)      HELPS IN STUDYING WHAT IS GOING ON WITH IN THE FIRM

c)       HOW BEST TO USE THE LIMITED RESOURCES

2. POSITIVE VS NORMATIVE APPROACH

1. POSITIVE APPROACH:-WHAT IS,WAS WILL BE
2. NORMATIVE APPROACH WHAT OUGHT TO BE

3. INTEGRATION OF ECONOMIC THEORY AND BUSINESS PRACTICE
4. UNDERSTAND THE ACTUAL BEHAVIOR OF THE BUSINESS
5. ESTIMATE AND PREDICT THE ECONOMIC QUANTITIES AND RELATIONSHIP
6. DECISION MAKING AND FORWARD PLANNING
7. SIGNIFICANCE OF THE ENVIRONMENT

Ø  FEATURES OF MANAGERIAL ECONOMICS

1. MANAGERIAL ECONOMICS IS MICRO ECONOMICS IN CHARACTER
2. HELP OF MACRO ECONOMICS
3. PRAGMATIC
4. NORMATIVE
5. CONCEPTUAL AND METRICAL
6. THEORY OF FIRM
7. WISE CHOICES
8. MULTIDISCIPLINARY

• SCOPE OF BUSINESS ECONOMICS
•  SCOPE IS VERY WIDE AS IT INVOLVES APPLICATION OF ECONOMIC CONCEPTS TO PROBLEMS WE FACE IN REALITY IN BUSINESS.

1.  DEALS WITH FOUR PROBLEMS IN BOTH DECISION MAKING AND FORWARD PLANNING:
2. RESOURCE ALLOCATION FOR OPTIMAL RESULTS
3. INVENTORY QUEUING PROBLEM
4. PRICING PROBLEMS
5. INVESTMENT PROBLEMS

1. THEORY OF DEMAND ANALYSIS AND FORECASTING
   
   
   

a)       DEMAND DETERMINANTS

b)      DEMAND FORECASTING

c)       DEMAND THEORY EXPLAINS THE CONSUMER BEHAVIOR

d)      HOW DO THE CONSUMER DECIDE TO BUY OR NOT

e)       QUANTITY

f)        BEHAVIOR OF CONSUMER WHEN THERE IS CHANGE IN THE PRICE,TASTES ETC

g)      DEMAND FORECASTING IS ESSENTIAL FOR MANAGERIAL PLANNING

2. THEORY OF PRODUCTIONS AND PRODUCTION DECISIONS
   
   

a)       ALSO KNOWN AS THEORY OF FIRMS

b)      RELATIONSHIP BETWEEN INPUTS AND OUTPUTS

c)       RETURNS TO FACTOR IN SHORT PERIOD

d)      OPTIMUM SIZE OF THE PLANT,SIZE OF THE TOTAL OUTPUT AMOUNT OF CAPITAL AND LABOUR

3. ANALYSIS OF MARKET STRUCTURE AND PRICING THEORY

a)       PRICES ARE DETERMINED UNDER DIFFERENT MARKET CONDITIONS

b)      ROLE OF ADVERTISING

c)       HELPFUL IN DETERMINING THE PRICE POLICY OF THE FIRM AND PRICE THEORY AND PRODUCTION THEORY OPTIMUM SIZE OF THE FIRM

4. COST ANALYSIS

a)       DETERMINATION OF COST,METHODS OF ESTIMATING THE COST

b)      COST VOLUME PROFIT ANALYSIS

c)       COVERS COST CONCEPTS,CLASSIFICATION,COST OUTPUT RELATIONSHIPS,ECONOMIES AND DIS ECONOMIES

5. PROFIT ANALYSIS AND PROFIT MGMT

a)       CONDITIONS OF UNCERTAINTY

b)      DEMAND FOR THE PRODUCT AND INPUT PRICES ETC

c)        GUIDES THE MEASUREMENT AND MGMT OF PROFITS AND MAKING ALLOWANCES FOR THE RISK AND CALCULATING RETURN ON CAPITAL EMPLOYED

6. THEORY OF CAPITAL AND INVESTMENT DECISIONS

a)       CAPITAL IS THE FOUNDATION OF THE BUSINESS

b)      CHOICE OF INVESTMENT PROJECTS

c)       ASSESSING THE EFFICIENCY OF CAPITAL

d)      ALLOCATION OF CAPITAL

e)       CAPITAL BUDGETING ETC

7. INVENTORY MGMT

a)       MGMT OF INVENTORY

b)      OPTIMUM INVESTMENT IN INVENTORY

8. BUSINESS CYCLES