MARKETING RESEARCH QUESTION PAPER /FINAL EXAM/MBA

RELIABILITY VS VALIDITY

MEASUREMEMENT SCALES

RESEARCH METHODS VS RESEARCH METHODOLOGY

MEANING OF RESEARCH AND RESEARCH PROCESS

PROBABILITY OR RANDOM METHODS OF SAMPLING PART 2

RANDOM /PROBABILITY SAMPLING METHODS

•    RANDOM/PROBABILITY SAMPLING
METHODS OF SAMPLING 2

BUSINESS STATISTICS
RESEARCH METHODOLOGY
MARKETING RESEARCH

•     RANDOM SAMPLING METHODS

1.       SIMPLE RANDOM SAMPLING

2.       STRATIFIED SAMPLING

3.       SYSTEMATIC SAMPLING

4.       MULTI STAGE SAMPLING

CONCEPT OF CENSUS METHOD AND SAMPLE METHOD

Ø  CENSUS SAMPLE METHODS OF COLLECTION OF DATA

Ø  STATISTICS FOR ECONOMICS/MARKETING RESEARCH

  CONCEPT OF CENSUS AND SAMPLE

1.    UNIVERSE OR POPULATION SIMPLY REFERS TO AN AGGREGATE OF ITEMS TO BE STUDIED FOR INVESTIGATION.

2.    POPULATION DOES NOT MEAN TOTAL NUMBER OF PEOPLE LIVING IN COUNTRY. IN STATISTICS, THE TERM POPULATION MEANS THE AGGREGATE OF ALL ITEMS ABOUT WHICH WE WANT TO OBTAIN THE INFORMATION

3.    IF A STATISTICAL INQUIRY IS BASED ON ALL ITEMS OF THE UNIVERSE IT IS CALLED CENSUS INQUIRY

4.    WHEN A STATISTICAL INQUIRY IS BASED ON SAMPLE REPRESENTATIVE OF THE UNIVERSE IT IS CALLED SAMPLE METHOD

  CENSUS METHOD

1.    IS THAT METHOD IN WHICH DATA ARE COLLECTED COVERING EVERY ITEM OF THE UNIVERSE OR POPULATION RELATING TO THE PROBLEM UNDER INVESTIGATION

2.    IMPLIES COMPLETE ENUMERATION OF THE UNIVERSE/POPULATION. CENSUS OF POPULATION

  SUITABILITY

1.    SMALL SIZE OF POPULATION

2.    WIDELY DIVERSE ITEMS IN THE POPULATION

3.    REQUIREMENT OF DIFFERENT ITEMS

4.    HIGH DEGREE AND ACCURACY OF RELIABILITY

  MERITS

1.    RELIABLE AND ACCURATE

2.    LESS BIASED

3.    EXTENSIVE INFORMATION

4.    STUDY OF DIVERSE CHARACTERISTICS

5.    STUDY OF COMPLEX INVESTIGATION

6.    INDIRECT INVESTIGATION

  DEMERITS

1.    COSTLY

2.    LARGE MANPOWER

3.    NOT SUITABLE FOR LARGE INVESTIGATIONS

FORMAT OF RESEARCH REPORT RESEARCH METHODOLOGY

FORMAT OF RESEARCH REPORT

o    RESEARCH METHODOLOGY AND STATISTICAL TECHNIQUES

Ø  ANSWER TO LONG QUESTION: EXPLAIN THE FORMAT OF A RESEARCH REPORT TAKING A HYPOTHETICAL EXAMPLE

• MEANING OF REPORT

a)       A RESEARCH REPORT IS A DOCUMENTARY EVIDENCE OF THE RESEARCH EFFORTS. IT SERVE AS A GUIDE FOR THE AUTHORITIES TO EVALUATE THE QUALITY OF THE ENTIRE RESEARCH EFFORT AND DECISIONS ARE GUIDED BY THE RESULT PRESENTED IN THE REPORT.

b)       ONCE THE DATA HAVE BEEN COLLECTED AND ANALYSED, THEN REPORT IS PREPARED WHICH PUTS THE RESEARCH RESULT SYSTEMATICALLY. THE REPORT IS THE STATEMENT THAT CONTAINS A BRIEF THE PROCEDURES ADOPTED AND FINDING ARRIVED AT BY THE INVESTIGATOR OF A PROBLEM

c)        A REPORT IS NOT A COMPLETE DESCRIPTION OF WHAT HAS BEEN DONE DURING THE PERIOD OF SURVEY.IT IS ONLY BRIEF STATEMENT OF THE MOST SIGNIFICANT FACTS THAT ARE NECESSARY FOR THE UNDERSTANDING THE GENERALIZATION DRAWN BY THE INVESTIGATOR.