Showing posts with label RESEARCH METHODOLOGY. Show all posts
Showing posts with label RESEARCH METHODOLOGY. Show all posts

Tuesday, March 3, 2020

SCALING TECHNIQUES: #COMPARATIVES #SCALES

COMPARATIVE SCALES



  • SCALING TECHNIQUES

  • COMPARATIVE SCALES

  • NON COMPARATIVE SCALES

  • NET PAPER 1
  • MARKETING RESEARCH/RESEARCH METHODOLOGY
  • CLASSIFICATION O SCALING TECHNIQUES

  • MEANING OF COMPARATIVE SCALES
  1. MUST BE INTERPRETED IN RELATIVE TERMS AND HAVE ONLY ORDINAL AND RANK ORDER PROPERTIES
  2. INVOLVE THE DIRECT COMPARISON OF STIMULUS OBJECT
  3. LIKE WHETHER YOU PREFER PEPSI OR COKE
  4. ALSO REFEREED TO NON METRIC SCALING

RIGHT WAY TO WRITE RESEARCH PROPOSAL( SYNOPSIS) WITH SUITABLE EXAMPLES


  • RIGHT WAY TO MAKE
     RESEARCH PROPOSAL
    (SYNOPSIS)
  • DR SHASHI AGGARWAL
  • RESEARCH SCHOLAR/NET EXAM/
  • RESEARCH PROPOSAL
  • RESEARCH PROPOSAL CONTAINS THE ESSENCE OF THE PROJECT AND SERVES AS THE CONTRACT BETWEEN THE RESEARCHER AND MANAGEMENT
  • THE RESEARCH PROPOSAL COVERS ALL PHASES OF THE  RESEARCH PROCESS
  • DESCRIBES THE RESEARCH PROBLEM

Sunday, August 11, 2019

QUALITATIVE RESEARCH FOR RESEARCH APTITUDE FOR NET PAPER 1


  • RESEARCH APTITUDE FOR NET PAPER 1
    QUALITATIVE RESEARCH TOOLS
    RESEARCH METHODOLOGY/MARKETING RESEARCH
  • MEANING OF QUALITATIVE RESEARCH

Tuesday, May 7, 2019

REVISION OF SHORT QUESTIONS OF RESEARCH METHODOLOGY


REVISION OF SHORT QUESTIONS OF RESEARCH METHODOLOGY

  • PARAMETRIC AND NON PARAMETRIC TEST
  • IF THE INFORMATION ABOUT THE POPULATION IS COMPLETELY KNOWN BY MEANS OF ITS PARAMETER THEN STATISTICAL TEST IS CALLED PARAMETRIC TEST. PARAMETRIC OFTEN MEANS THAT A TEST ASSUMES THE TESTED VARIABLE ARE NORMALLY DISTRIBUTED. SUCH TEST OFTEN USE REGULAR NOMINAL VALUES AND AVERAGES
  •  FOR EXAMPLE t-test,f-test,z-test and ANOVA
  • IF THERE IS NO KNOWLEDGE ABOUT THE POPULATION OR PARAMETER BUT STILL IT IS REQUIRED TO TEST THE HYPOTHESIS OF THE POPULATION THEN IT IS CALLED NON PARAMETRIC TEST. FOR EXAMPLE MANN-WHITNEY,RANK SUM TEST,KRUSKAL-WALLIS TEST. INSTEAD OF NOMINAL VALUES . THEU LOOK AT THE DIFFERENCE IN MEDIAN INSTEAD OF AVERAGES

Monday, May 6, 2019

DEFINING THE RESEARCH PROBLEM RESEARCH METHODOLOGY

RESEARCH PROBLEM RESEARCH METHODOLOGY


  • RESEARCH PROBLEM
    RESEARCH METHODOLOGY
    MEANING OF RESEARCH PROBLEM
  • A RESEARCH PROBLEM IN GENERAL REFERS O SOME DIFFICULTY WHICH A RESEARCHER EXPERIENCES IN THE CONTEXT OF EITHER THEORETICAL OR PRACTICAL SITUATION AND WANTS TO OBTAIN SOLUTION FOR THE SAME