MEANING AND FEATURES OF JOINT STOCK COMPANY

GDR VS ADR

JOINT STOCK COMPANY: MEANING AND FEATURES

·         JOINT STOCK COMPANY

·         COMPANY LAW

·         BUSINESS ORGANIZATION AND MANAGEMENT

·         BUSINESS STUDIES PLUS ONE

·         INTRODUCTION

1.      JOINT STOCK COMPANY WAS STARTED FIRST ITALY IN 13 TH CENTURY

2.       DURING 17 TH AND 18 TH CENTURIES,JOINT STOCK COMPANIES WERE FORMED IN ENGLAND UNDER THE ROYAL CHARTER OR ACTS OF PARLIAMENT

3.       THE SPECULATIVE BUSINESS OF THE COMPANIES LED TO THE PASSAGE OF BUBBLES ACT OF 1720 WHEREBY PROMOTION OF COMPANIES WAS DECLARED ILLEGAL BY ENGLAND ‘S PARLIAMENT

4.       IN 1844 THE JOINT STOCK COMPANY ACT WAS PASSED IN 1844 AND LIMITED LIABILITY WAS GRANTED ONLY IN 1855

EMERGING TRENDS IN ADVERTISING/ON LINE ADVERTISING

ADVERTISING AGENCY

FINANCIAL LEASE VS OPERATING LEASE

INTEGRATED MARKETING COMMUNICATION

MEANING AND OPERATIONS OF MUTUAL FUNDS

PUBLIC RELATIONS: MEANING,FUNCTIONS AND TOOLS

PUBLIC RELATIONS : MEANING,TOOLS,COMPONENTS AND FUNCTIONS

·         PUBLIC RELATIONS
ADVERTISING AND SALES MANAGEMENT

·         DR SHASHI AGGARWAL

·         MEANING OF PUBLIC RELATION

1.     THE TERM PUBLIC RELATIONS IS AN EXPRESSION OF PUBLIC OPINION

2.     ART AND SCIENCE OF DEVELOPING RECIPROCAL UNDERSTANDING AND GOODWILL

3.     IT IS THAT OPERATING PHILOSOPHY BY WHICH MANAGEMENT SETS UP POLICIES DESIGNED T SERVE BOTH IN THE COMPANY AND PUBLIC’S INTEREST

4.     BASIS OF COMMUNICATION TECHNIQUES WHICH MGMT EMPLOYEES TO ACHIEVE GOOD RELATIONS WITH THE PUBLIC AND THESE TECHNIQUES INCLUDE PUBLICITY,PROMOTION,EXPLOITATION AND ADVERTISING

·         IN BROADER TERMS,” PUBLIC RELATIONS IS TO ESTABLISH AND MAINTAIN A MUTUAL UNDERSTANDING BETWEEN AN ORGANIZATION AND ITS PUBLIC TO COMMUNICATE A COMPANY’S VIEWS,OBJECTIVES AND PURPOSE WHILE AT THE SAME TIME MONITORING FEEDBACK AND CORRECTING THE PUBLIC ATTITUDES AND REACTIONS