VISION : MISSION / DIFFERENCE BETWEEN VISION AND MISSION

STRATEGIC MANAGEMENT /MODEL/PROCESS/REVISION CALSS

ANSOFF’S PRODUCT-MARKET GROWTH MATRIX

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  ANSOFF’S PRODUCT-MARKET GROWTH MATRIX WITH EXAMPLES
  STRATEGIC MANAGEMENT
  ANSOFF’S PRODUCT –MARKET GROWTH MATRIX
• DESCRIBES THE FIRM’S EXISTING AND NEW PRODUCTS TO BE MARKETED IN EXISTING AND NEW MARKETS. THE MARKET EMPHASIZES ON GROWTH BUT FIRMS IN DECLINING INDUSTRIES MAY WISH TO SCALE DOWN THEIR OPERATIONS IN EXISTING MARKET OR PRODUCT AREA.
• IDENTIFIED FOUR MAIN STRATEGIES BY THE NAME OF PRODUCT MARKET COMPONENTS THAT ARE OPEN TO COMPANY.

ORGANISATIONAL GOALS

• ORGANISATIONAL GOALS
  ORGANIZATION BEHAVIOR
  CIVIL SERVICES MAIN EXAM COMMERCE AND ACCOUNTANCY
  
  
• ORGANIZATIONAL GOALS

ETOP ( ENVIRONMENT THREAT AND OPPORTUNITY PROFILE) AND EFAS

MEANING, FEATURES ,PROCESS AND SIGNIFICANCE OF VISION

Ø  MEANING, FEATURES ,PROCESS  AND SIGNIFICANCE OF VISION

Ø  STRATEGIC MANAGEMENT/BUSINESS POLICY

Ø  MEANING AND DEFINITION OF VISION

•     VISION STATEMENT DESCRIBES THE DESIRED FUTURE POSITION OF COMPANY.IT COMMUNICATES ABOUT YOUR LONG GOALS. IT IS VIVID AND MENTAL IMAGE OF WHAT YOU WANT YOUR BUSINESS TO BE AT SOME POINT OF TIME,BASED ON YOUR GOALS AND ASPIRATIONS.

•     A VISION STATEMENT IS A COMPANY’S ROAD MAP INDICATING WHAT THE COMPANY WANTS TO BECOME IN FUTURE AND PROVIDES DIRECTION  FOR THE COMPANY’S GROWTH.

•     KOTTER DEFINES AS A DESCRIPTION OF SOMETHING (AN ORGANIZATION, CORPORATE CULTURE BUSINESS,A TECHNOLOGY ,AN ACTIVITY) IN THE FUTURE.

•     MENTAL PERCEPTION OF THE KIND OF ENVIRONMENT AN INDIVIDUAL OR AN ORGANIZATION ASPIRES TO CREATE WITH IN A BROAD TIME HORIZON AND UNDERLYING CONDITIONS FOR THE ACTUALIZATION OF THAT PERCEPTION.