STRATEGIC MANAGEMENT PAPER/MBA/PUNJABI UNIVERSITY

VALUE CHAIN ANALYSIS

• VALUE CHAIN ANALYSIS
• STRATEGIC MANAGEMENT/STRATEGIC COST MANAGEMENT/UPSC FOR COMMERCE AND MANAGEMENT/ACCOUNTING FOR MANAGEMENT
• BY DR. SHASHI AGGARWAL
• MEANING OF VALUE CHAIN ANALYSIS
• THE VALUE CHAIN IN APPROACH WAS DEVELOPED BY MICHAEL PORTER IN HIS BOOK” COMPETITIVE ADVANTAGE. VALUE CHAIN ANALYSIS IS USEFUL IN ANALYZING BOTH INTRA-ORGANISATION AND INTER ORGANIZATION PROCESSES IN ORDER TO IDENTIFY THE SOURCES OF COMPETITIVE ADVANTAGES.

MISSION STATEMENT VS VISION STATEMENT IN ENGLISH

MISSION AND VISION STATEMENTS

•     MISSION AND VISION STATEMENT
STRATEGIC MANAGEMENT/BUSINESS POLICY

•     DR. SHASHI AGGARWAL

v    MEANING AND DEFINITION OF VISION

•     VISION STATEMENT DESCRIBES THE DESIRED FUTURE POSITION OF COMPANY.IT COMMUNICATES ABOUT YOUR LONG GOALS. IT IS VIVID AND MENTAL IMAGE OF WHAT YOU WANT YOUR BUSINESS TO BE AT SOME POINT OF TIME,BASED ON YOUR GOALS AND ASPIRATIONS.

•     A VISION STATEMENT IS A COMPANY’S ROAD MAP INDICATING WHAT THE COMPANY WANTS TO BECOME IN FUTURE AND PROVIDES DIRECTION  FOR THE COMPANY’S GROWTH

•     VISION FOCUSES ON WHAT DO WE WANT TO BECOME

#BUSINESS LEVEL #STRATEGY 1

BUSINESS LEVEL STRATEGY PART 1

• BUSINESS LEVEL STRATEGY
• STRATEGIC MANAGEMENT

• BUSINESS LEVEL STRATEGIES 

1. COURSE OF ACTION ADOPTED BY THE ORGANIZATION FOR EACH OF THE BUSINESS SEPARATELY TO SERVE IDENTIFIED CUSTOMER GROUP AND PROVIDE VALUE TO THE CUSTOMER BY SATISFACTION OF THEIR NEEDS
2. BUSINESS LEVEL STRATEGIES

PLAYLIST ON STRATEGIC MANAGEMENT

https://www.youtube.com/playlist?list=PL9w1NV68V2021sSUDoHQCv76qdaGFlbwZ

MEANING OF STRATEGY

   MEANING OF STRATEGY
DR SHASHI AGGARWAL

   MEANING OF THE STRATEGY

  STRATEGY IS DERIVED FROM GREEK WORD “ STRATEGOS” MEANING A GENERAL: THE ACTUAL DIRECTION OF MILITARY FORCE

CORPORATE LEVEL STRATEGIES STRATEGIC MANAGEMENT

ANSOFF'S PRODUCT MARKET GROWTH MATRIX

ANSOFF’S PRODUCT-MARKET GROWTH MATRIX

• 
  
  
  ANSOFF’S PRODUCT-MARKET GROWTH MATRIX WITH EXAMPLES
  STRATEGIC MANAGEMENT
  ANSOFF’S PRODUCT –MARKET GROWTH MATRIX
• DESCRIBES THE FIRM’S EXISTING AND NEW PRODUCTS TO BE MARKETED IN EXISTING AND NEW MARKETS. THE MARKET EMPHASIZES ON GROWTH BUT FIRMS IN DECLINING INDUSTRIES MAY WISH TO SCALE DOWN THEIR OPERATIONS IN EXISTING MARKET OR PRODUCT AREA.
• IDENTIFIED FOUR MAIN STRATEGIES BY THE NAME OF PRODUCT MARKET COMPONENTS THAT ARE OPEN TO COMPANY.

PORTER'S GENERIC COMPETITIVE STRATEGIES STRATEGIC MANAGEMENT

MCKINSEY 7S MODEL STRATEGIC MANAGEMENT

THE MCKINSEY 7-S FRAMEWORK

• THE MCKINSEY 7-S FRAMEWORK

• STRATEGIC MGMT

1. DEVELOPED IN 1970 BY MCKINSEY AND COMPANY
2. DEVELOPED BY TOM PETERS AN ROBERT WATERMAN
3. STRESSES THE EFFECTIVE CHANGE CAN BE BROUGHT ABOUT ONLY ONE SHOT EFFORT
4. MODEL WAS DEVELOPED TO MEASURE THE EFFECTIVENESS OF AN ORGANIZATION
5. THE 7S MODEL HELPS IN ANALYZING HOW THE ORGANIZATION IS POSITIONED TO ACHIEVE ITS INTENDED OBJECTIVE

APPROACHES TO WORKING CAPITAL MANAGEMENT

·         APPROACHES TO WORKING CAPITAL MANAGEMENT

·         MGMT OF WORKING CAPITAL

·         FINANCIAL MANAGEMENT

·         STRATEGIC MGMT

1.       CONSERVATIVE APPROACH

2.       AGGRESSIVE APPROACH

3.       MATCHING APPROACH

4.       ZERO WORKING CAPITAL APPROACH

ETOP ( ENVIRONMENT THREAT AND OPPORTUNITY PROFILE) AND EFAS

ETOP (ENVIRONMENT OPPORTUNITY AND THREAT PROFILE) AND EXTERNAL FACTOR ANALYSIS SUMMARY(EFAS)

ETOP

(ENVIRONMENT OPPORTUNITY AND THREAT PROFILE)

EXTERNAL FACTOR ANALYSIS SUMMARY(EFAS)

STRATEGIC MANAGEMENT

MEANING OF ETOP

SWOT ANALYSIS STRATEGIC MANAGEMENT UPDATED

SWOT ANALYSIS STRATEGIC MANAGEMENT

• SWOT  ANALYSIS
• STRATEGIC MANAGEMENT
• INVOLVE A SYSTEMATIC ANALYSIS OF THE INTERNAL STRENGTH AND WEAKNESSES OF A BUSINESS FIRM( FINANCIAL,TECHNOLOGICAL,MANAGERIAL) AND OF THE EXTERNAL OPPORTUNITIES AND THREATS IN THE FIRM’S ENVIRONMENT LIKE CHANGES IN THE MARKETS,LAWS,TECHNOLOGY AND ACTIONS OF THE COMPETITORS.

OBJECTIVES AND GOALS

Ø  OBJECTIVES AND GOALS
BUSINESS POLICY/STRATEGIC MANGEMENT

BUSINESS POLICY/STRATEGIC MANGEMENT

v  CONTENTS

1.     MEANING  OF OBJECTIVES AND GOALS

2.     FEATURES

3.     NEED

4.     IMPORTANCE

5.     DIFFERENCE BETWEEN OBJECTIVE AND GOALS

6.     PROCESS OF SETTING OBJECTIVES

7.     LECTURE ALSO AVAILABLE AT YOU TUBE SHASHI AGGARWAL

8.     CHECK PLAYLIST STRATEGIC MGMT FOR TOPICS RELATED TO BUSINESS POLICY/STRATEGIC MGMT

v     MEANING OF OBJECTIVES AND GOALS

·         OBJECTIVES ARE THE END RESULT OF PLANNED ACTIVITY

·         OBJECTIVES STATE WHAT IS TO BE ACCOMPLISHED BY AND WHEN AND SHOULD BE QUANTIFIED IF POSSIBLE.

·         OBJECTIVES REFER TO THE ULTIMATE END RESULT WHICH ARE TO BE ACCOMPLISHED BY THE OVER ALL PLAN OVER A SPECIFIED PERIOD OF TIME