OBJECTIVES AND GOALS

Ø  OBJECTIVES AND GOALS
BUSINESS POLICY/STRATEGIC MANGEMENT

BUSINESS POLICY/STRATEGIC MANGEMENT

v  CONTENTS

1.     MEANING  OF OBJECTIVES AND GOALS

2.     FEATURES

3.     NEED

4.     IMPORTANCE

5.     DIFFERENCE BETWEEN OBJECTIVE AND GOALS

6.     PROCESS OF SETTING OBJECTIVES

7.     LECTURE ALSO AVAILABLE AT YOU TUBE SHASHI AGGARWAL

8.     CHECK PLAYLIST STRATEGIC MGMT FOR TOPICS RELATED TO BUSINESS POLICY/STRATEGIC MGMT

v     MEANING OF OBJECTIVES AND GOALS

·         OBJECTIVES ARE THE END RESULT OF PLANNED ACTIVITY

·         OBJECTIVES STATE WHAT IS TO BE ACCOMPLISHED BY AND WHEN AND SHOULD BE QUANTIFIED IF POSSIBLE.

·         OBJECTIVES REFER TO THE ULTIMATE END RESULT WHICH ARE TO BE ACCOMPLISHED BY THE OVER ALL PLAN OVER A SPECIFIED PERIOD OF TIME

MEANING OF STRATEGIC POSITIONING

Ø  STRATEGIC POSITIONING
ACCOUNTING FOR MANAGERIAL DECISIONS

Ø  MEANING OF STRATEGIC POSITIONING

•     STRATEGIC POSITIONING IS THE POSITIONING OF AN ORGANIZATION IN THE FUTURE  WHILE TAKING INTO ACCOUNT THE CHANGING ENVIRONMENT PLUS SYSTEMATIC REALIZATION OF THE POSITIONING.

•     IT IS CONCERNED WITH THE WAY IN WHICH A BUSINESS AS A WHOLE DISTINGUISHES ITSELF IN A VALUABLE WAY FROM ITS COMPETITORS AND DELIVERS VALUE TO SPECIFIC CUSTOMER SEGMENTS`.

•     AN ATTEMPT TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE BY PRESERVING WHAT IS DISTINCTIVE ABOUT A COMPANY. IT MEANS PERFORMING DIFFERENT ACTIVITIES FROM RIVALS OR PERFORMING SIMILAR ACTIVITIES IN DIFFERENT WAYS.

•    THREE KEY PRINCIPLES:-