MISSION STATEMENT VS VISION STATEMENT IN ENGLISH

MISSION AND VISION STATEMENTS

•     MISSION AND VISION STATEMENT
STRATEGIC MANAGEMENT/BUSINESS POLICY

•     DR. SHASHI AGGARWAL

v    MEANING AND DEFINITION OF VISION

•     VISION STATEMENT DESCRIBES THE DESIRED FUTURE POSITION OF COMPANY.IT COMMUNICATES ABOUT YOUR LONG GOALS. IT IS VIVID AND MENTAL IMAGE OF WHAT YOU WANT YOUR BUSINESS TO BE AT SOME POINT OF TIME,BASED ON YOUR GOALS AND ASPIRATIONS.

•     A VISION STATEMENT IS A COMPANY’S ROAD MAP INDICATING WHAT THE COMPANY WANTS TO BECOME IN FUTURE AND PROVIDES DIRECTION  FOR THE COMPANY’S GROWTH

•     VISION FOCUSES ON WHAT DO WE WANT TO BECOME

#BUSINESS LEVEL #STRATEGY 1

ANSOFF'S PRODUCT MARKET GROWTH MATRIX

ETOP (ENVIRONMENT OPPORTUNITY AND THREAT PROFILE) AND EXTERNAL FACTOR ANALYSIS SUMMARY(EFAS)

ETOP

(ENVIRONMENT OPPORTUNITY AND THREAT PROFILE)

EXTERNAL FACTOR ANALYSIS SUMMARY(EFAS)

STRATEGIC MANAGEMENT

MEANING OF ETOP

OBJECTIVES AND GOALS

Ø  OBJECTIVES AND GOALS
BUSINESS POLICY/STRATEGIC MANGEMENT

BUSINESS POLICY/STRATEGIC MANGEMENT

v  CONTENTS

1.     MEANING  OF OBJECTIVES AND GOALS

2.     FEATURES

3.     NEED

4.     IMPORTANCE

5.     DIFFERENCE BETWEEN OBJECTIVE AND GOALS

6.     PROCESS OF SETTING OBJECTIVES

7.     LECTURE ALSO AVAILABLE AT YOU TUBE SHASHI AGGARWAL

8.     CHECK PLAYLIST STRATEGIC MGMT FOR TOPICS RELATED TO BUSINESS POLICY/STRATEGIC MGMT

v     MEANING OF OBJECTIVES AND GOALS

·         OBJECTIVES ARE THE END RESULT OF PLANNED ACTIVITY

·         OBJECTIVES STATE WHAT IS TO BE ACCOMPLISHED BY AND WHEN AND SHOULD BE QUANTIFIED IF POSSIBLE.

·         OBJECTIVES REFER TO THE ULTIMATE END RESULT WHICH ARE TO BE ACCOMPLISHED BY THE OVER ALL PLAN OVER A SPECIFIED PERIOD OF TIME

MEANING ,FEATURES AND PROCESS OF STRATEGIC MANAGEMENT

u   MEANING ,FEATURES AND PROCESS OF STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT

       MEANING

·         THE WORD ‘STRATEGY IS DERIVED FROM THE GREEK WORD ‘ STRATEGOS’ MEANING A GENERALSHIP

·         STRATEGY IS THE DIRECTION AND SCOPE OF THE ORGANIZATION OVER LONG RUN.

·         WILLIAM F. GLUECK ,” STRATEGY IS A UNIFIED ,COMPREHENSIVE AND INTEGRATED PLAN RELATING THE STRATEGIC  ADVANTAGES OF THE FIRM TO CHALLENGES OF THE ENVIRONMENT. IT IS DESIGNED TO ENSURE THE BASIC OBJECTIVES OF THE ENTERPRISE ARE ACHIEVED.

·         STRATEGY IS A TACTICAL COURSE OF ACTION WHICH IS DESIGNED TO ACHIEVE LONG TERM OBJECTIVES. IT IS AN ART AND SCIENCE OF PLANNING AND MARSHALING OF RESOURCES FOR THEIR MOST EFFICIENT AND EFFECTIVE USE IN A CHANGING ENVIRONMENT.

·         ALFRED D CHANDLER,” STRATEGY IS THE BASIC LONG TERM GOALS AND OBJECTIVES OF AN ENTERPRISE AND ADOPTION OF THE COURSES OF ACTION AND ALLOCATION OF RESOURCES NECESSARY FOR CARRYING OUT OF THESE GOALS.