ETOP
(ENVIRONMENT OPPORTUNITY AND THREAT PROFILE)
EXTERNAL
FACTOR ANALYSIS SUMMARY(EFAS)
MEANING OF
ETOP
1.
IT IS A TECHNIQUE TO STRUCTURE THE ENVIRONMENT
FOR FUNDAMENTAL BUSINESS ANALYSIS.
2.
DEVELOPED BY GLUECK
3.
ETOP( ENVIRONMENTAL THREAT AND OPPORTUNITY
PROFILE) IS THE PROCESS BY WHICH ORGANIZATION MONITOR THEIR RELEVANT ENVIRONMENT TO IDENTIFY THE OPPORTUNITIES AND THREATS AFFECTING THE BUSINESS
FOR THE PURPOSE OF STRATEGIC DECISIONS.
4.
TOOL USED FOR ENVIRONMENT ANALYSIS AND DETERMINING THE RELATIVE SIGNIFICANCE OF THREATS AND OPPORTUNITIES REQUIRE A
SYSTEMATIC EVALUATION OF THE INFORMATION DEVELOPED IN THE COURSE OF
ENVIRONMENTAL ANALYSIS.
NEED
1.
FOR THE IDENTIFICATION OF OPPORTUNITIES AND
THREATS
2.
TO CONSOLIDATE THE STRATEGIES OF WHICH SECTOR
HAVE A FAVORABLE IMPACT ON THE ORGANIZATION AND IT
3.
TO KNOW THE IMPACT OF THREAT
4.
HELP IN FORMULATED APPROPRIATE STRATEGY
5.
HELP IN FORMULATING SWOT ANALYSIS
PROCESS OF
PREPARING ETOP:-
1.
DIVIDING THE ENVIRONMENT INTO DIFFERENT SECTORS
SUCH AS ECONOMICAL.MARKET,SOCIAL,LEGAL,TECHNICAL ETC
2. ANALYZING THE IMPACT OF EACH SECTOR ON THE
ORGANIZATION
3.
SUBDIVIDING EACH ENVIRONMENTAL SECTOR INTO SUB FACTORS
4.
THE IMPACT OF EACH SUB FACTOR ON ORGANIZATION IN
THE FORM OF STATEMENT
ENVIRONMENTAL
FACTORS
ECONOMIC SECTOR:-
1.
NATIONAL INCOME
2.
INTEREST RATE
3.
INFLATION
4.
UNEMPLOYMENT
LEGAL:-VARIOUS LAWS WHICH ARE APPLICABLE TO THE
ORGANIZATION
TECHNOLOGICAL
SECTOR:
1.
TREND IN THE TECHNOLOGY
2.
SOURCES OF TECHNOLOGY
3.
DEGREE OF INNOVATION ETC
POLITICAL
ENVIRONMENT:
1.
NATURE OF THE POLITICAL SYSTEM
2.
POLITICAL
3.
GOVERNMENT ‘S ROLE
§ MARKET
ENVIRONMENT:-INDUSTRY STRUCTURE
1. PRODUCT FACTORS
2. INTERMEDIARY FACTORS
3. COMPETITIVE STURCTURE
ETOP
FOR A BICYCLE INDUSTRY
CONSIDERATIONS
1.
ISSUE SELECTION: SOME OF THE IMPORTANT ISSUES
MAY BE MARKET SHARE,COMPETITIVE PRICING,TECHNOLOGICAL CHANGES ETC
2.
ACCURACY OF DATA
3.
IMPACT STUDIES
4.
FLEXIBILITY IN OPERATIONS
5.
EFAS
6.
EFAS
EXTERNAL
FACTOR ANALYSIS SUMMARY(EFAS)
1.
DEVELOPED TO UNDERSTAND THE IMPACT OF
ENVIRONMENTAL FACTORS ON PARTICULAR BUSINESS ORGANIZATION BY ANALYZING THE OPPORTUNITIES
AND THREATS
2.
IN EFAS, A SUMMARY TABLE IS PREPARED BY
IDENTIFYING THE EXTERNAL ENVIRONMENTAL FACTORS RELATING TO OPPORTUNITIES AND
THREATS
3.
ASSIGNING WEIGHTS AND THEN ASSIGNING RANKS TO
EACH SUCH OPPORTUNITY AND THREAT AND THEN DETERMINE THE TOTAL WEIGHTED SCORE,
EFAS
1.
MAKE LIST OF OPPORTUNITIES AND THREATS
2.
ASSIGN WEIGHTS FROM 1.0 TO 0.0 TO EACH FACTOR
BASED ON ITS IMPORTANCE
3.
ASSIGN RATING FROM 5 TO 1 BASED ON TOP MGMT
VIEW ON EACH PARTICULAR ELEMENT . THE RATING CAN BE :
4.
5-OUTSTANDING,4-ABOVE AVERAGE,3-AVERAGE,2-BELOW
AVERAGE,POOR 1
5.
CALCULATE THE TOTAL WEIGHT SCORE WHICH WILL
INDICATE HOW A PARTICULAR COMPANY RESPONDS TO OPPORTUNITIES AND THREATS
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