SELLING VS MARKETING

Ø  SELLING VS MARKETING
MARKETING MGMT
PRINCIPLES OF MARKETING

BUSINESS STUDIES

Ø  THE SELLING CONCEPT

·         SELLING CONCEPT STARTS WITH THE SELLER AND ONLY WITH THE SELLER’S NEEDS

·         BELIEVES THAT THE CUSTOMERS WILL NOT BUY ENOUGH OF THE COMPANY’S PRODUCT UNLESS IT TAKES SELLING TACTICS AND HEAVY PROMOTION EFFORTS

·         USED FOR UNSOUGHT GOODS LIKE INSURANCE,CEMETERY PLOTS ETC

·         IN CASE OF EXCESS OF PRODUCTION THEY FOLLOW THIS CONCEPT WITHOUT CARING FOR CONSUMER’S NEEDS

·         THE SELLING CONCEPT

Ø  MARKETING CONCEPTS

·         IT STARTS WITH WELL DEFINED TARGET MARKET,FOCUSES ON CUSTOMER NEEDS AND INTEGRATES ALL THE MARKETING ACTIVITIES THAT AFFECT THE CUSTOMERS. PROFIT COME FROM CREATING LONG TERM CUSTOMERS RELATIONSHIP BASED ON CUSTOMER VALUE AND SATISFACTION.

·         HERE THE CUSTOMER IS TREATED AS KING.

·         THE MARKETING CONCEPT

Ø  DIFFERENCE

·         SELLING

1.     FOCUSES ON SELLER’S NEEDS

2.     CORE OF THE BUSINESS ACTIVITY IS SELLER

3.     SALABLE PRODUCT IMPORTANT

4.     CONVERTS EXISTING PRODUCTS INTO THE MONEY

5.     BUSINESS IS A GOOD PRODUCING PROCESS

6.     SELLER DESIGNS MARKETING MIX AS PER HIS NEEDS

7.     PRICE IS DETERMINED ON THE BASIS OF COST

8.     PRODUCTION IS THE CENTRAL FUNCTION OF BUSINESS

9.     INDEPENDENTLY WORKING OF DIFFERENT DEPARTMENT

10.  CUSTOMER IS THE LAST LINK IN BUSINESS

·         MARKETING

1.     CUSTOMER IS KING AND CONCERNED WITH BUYER’S NEEDS

2.     BUYER IS THE CORE OF ALL ACTIVITY

3.     IDENTIFICATION OF MARKET OPPORTUNITY IS IMPORTANT

4.     CONVERTS CUSTOMER NEEDS INTO PRODUCTS

5.     BUSINESS IS A CUSTOMER SATISFYING PROCESS

6.     MARKETING MIX AS PER CUSTOMER’ S NEEDS

7.     PRICE IS DETERMINED BY MARKET

8.     MARKETING IS THE CENTRAL FUNCTION OF THE BUSINESS

9.     INTEGRATED WORKING OF DIFFERENT DEPARTMENT

10.  CUSTOMER IS THE VERY PURPOSE OF THE BUSINESS