COMMUNICATION 6 FOR NET PAPER 1

• COMMUNICATION 6
  NET PAPER 1
  
  
• THE SEVEN C’ OF COMMUNICATION
• THE FOUR S OF COMMUNICATION
• THE PRINCIPLES OF COMMUNICATION
   AND THE ABC OF COMMUNICATION
  
  
  
• THE SEVEN C OF COMMUNICATION
• FIRST TEXT BOOK BY THE UNIVERSITY OF WISCONSIN PROFESSOR SCOTT M.CUTLIP AND ALLEN H CENTRE “ EFFECTIVE PUBLIC RELATION” IN THE FIELD OF PUBLIC RELATION INTRODUCED THE SEVEN C’S OF COMMUNICATION.
• THE SEVEN 7 C’S OF COMMUNICATION IS A CHECKLIST THAT HELPS TO IMPROVE THE PROFESSIONAL COMMUNICATION SKILL AND INCREASE THE CHANCE  THAT THE MESSAGE WILL BE UNDERSTOOD IN EXACTLY THE SAME WAY AS IT WAS INTENDED

• SEVEN C’S OF COMMUNICATION
• COMPLETENESS
• MUST BE COMPLETE. CONVEY ALL FACTS REQUIRED BY THE AUDIENCE
• FEATURES OF COMPLETE COMMUNICATION :-

1. COMPLETE COMMUNICATION DEVELOPS AND ENHANCES REPUTATION OF AN ORGANIZATION
2. COST SAVING
3. ALWAYS GIVE ADDITIONAL INFORMATION AND LEAVES NO QUESTION
4. HELPS IN BETTER DECISION MAKING

• CONCISENESS
• CONCISE MEANS WORLDLINESS I.E WHAT YOU WANT TO CONVEY IN LEAST POSSIBLE WORDS WITHOUT FORGETTING THE OTHER C OF COMMUNICATION
• FEATURES OF CONCISENESS :-

1. BOTH TIME SAVING AND COST SAVING
2. UNDERLINES AND HIGHLIGHTING THE MAIN MESSAGE
3. MORE APPEALING
4. NON REPETITIVE IN NATURE

• CONSIDERATION
• CONSIDERATION IMPLIES STEPPING INTO THE SHOES OF OTHERS
• EFFECTIVE COMMUNICATION MUST TAKE INTO AUDIENCE INTO CONSIDERATION :-
• THE AUDIENCE’S VIEW POINT
• BACKGROUND
• MIND SET ETC

1.     FEATURES :_ EMPHASIZE ON YOU APPROACH

2.     EMPATHIZE WITH THE AUDIENCE AND SHOW INTEREST OF THE AUDIENCE

3.     USE OPTIMUM WORDS AND  HIGHLIGHT WHAT IS POSSIBLE

• CLARITY

1. IMPLIES FOCUSING ON A SPECIFIC MESSAGE GOALS AT TIME RATHER THAN TRYING TO ACHIEVE TOO MUCH AT ONCE
2. A CLEAR MESSAGE GUARANTEES UNDERSTANDING AMONG THE EMPLOYEES AND CONSUMERS
3. MAKE USE OF CONCRETE AND APPROPRIATE WORDS
4. IT ALSO ENHANCES THE MEANING OF THE MESSAGE.

• CONCRETENESS

1. BEING PARTICULAR AND CLEAR RATHER THAN GENERAL
2. STRENGTHEN CONFIDENCE
3. SUPPORT WITH FACTS AND FIGURES
4. MAKE USE OF WORDS THAT ARE CLEAR AND THAT BUILD THE REPUTATION
5. CONCRETE MESSAGE ARE NOT INTERPRETED

• COURTESY

1. MESSAGE SHOULD SHOW THE SENDER’S EXPRESSION  AS WELL AS  SHOULD RESPECT THE RECEIVER
2. THE MESSAGE OF THE SENDER SHOULD BE POLITE,JUDICIOUS,REFLECTIVE
3. IMPLIES TAKING INTO CONSIDERATION BOTH VIEW POINT AS WELL AS FEELING OF THE RECEIVER OF THE MESSAGE
4. POSITIVE AND FOCUSED AT THE AUDIENCE
5. NOT ALL BIASED

• CORRECTNESS
• NO GRAMMATICAL ERRORS IN THE COMMUNICATION
• THE MESSAGE IS EXACT,CORRECT AND WELL TIMED
• BOOST THE CONFIDENCE LEVEL
• CORRECT FACTS AND FIGURES
• MAKE USE OF APPROPRIATE WORDS AND CORRECT LANGUAGE IN THE MESSAGE
• THE FOUR S OF COMMUNICATION
• SHORTNESS :THE MESSAGE SHOULD BE BRIEF AND THEN TRANSMISSION AND COMPREHENSION OF THE MESSAGE IS GOING TO BE FASTER AND UNDERSTANDABLE. VERBOSITY SHOULD BE AVOIDED
• SIMPLICITYY :- USAGE OF THE WORDS AND IDEAS REVEALS CLARITY IN THE THINKING PROCESS. USING OF SIMPLE TERMINOLOGY AND EQUALLY SIMPLE CONCEPTS
• STRENGTH :-EMANATES FROM THE CREDIBILITY OF THE SENDER
• SINCERITY :IF THE SENDER IS GENUINE,IT WILL BE SHOWN IN THE MANNER IN WHICH HE COMMUNICATES
• ABC OF COMMUNICATION

1. ACCURACY GRAMMATICAL CORRECTNESS
2. BREVITY : ECONOMY IN WORD USAGE
3. CLARITY :CLARITY IN WRITING MEANS THE ABILITY TO STATE OUR THOUGHTS WITHOUT ANY AMBIGUITY

1. GRAMMATICAL CLARITY
2. CONCEPTUAL CLARITY

• PRINCIPLES OF COMMUNICATION
• PRINCIPLE OF UNDERSTANDING : COMMUNICATION MUST TRANSMIT UNDERSTANDING OF THE COMMUNICATION MESSAGE TO THE RECIPIENT. MESSAGE MUST BE CLEARLY EXPRESSED AND MESSAGE MUST BE COMPLETE
• PRINCIPLE OF ATTENTION :- MUST BE MADE IN SUCH MANNER THAT IT INVITES THE ATTENTION OF THE RECIPIENT TO IT. MESSAGE MUST BE EXPRESSED IN A PLEASANT AND SOUND MANNER AND ALSO THE PURPOSE MUST BE CLARIFIED
• PRINCIPLE OF BREVITY :-THE MESSAGE TO BE COMMUNICATED MUST BE BRIEF BUT BREVITY OF THE MESSAGE SHOULD NOT BE SOUGHT AT THE COST OF CLARITY OR COMPLETENESS, THE SENDER MUST STRIKE A BALANCE BETWEEN THESE FACTORS : BREVITY,CLARITY AND COMPLETENESS
• THE PRINCIPLE OF TIMELINESS :-MUST BE TIMELY

• THE PRINCIPLE OF APPROPRIATENESS OR RATIONALITY: MUST BE LOGICAL AND APPROPRIATE FOR THE ACHIEVEMENT OF THE ORGANIZATIONAL OBJECTIVES.
• PRINCIPLE OF FEEDBACK :- TWO WAY PROCESS. THE FEEDBACK IS THE REACTION OR RESPONSE OF THE MESSAGE MUST BE EASILY TRANSFERABLE TO THE SENDER. IT HELPS THE SENDER TO MODIFY HIS SUBSEQUENT COMMUNICATION
• PRINCIPLE OF CONSTRUCTIVE AND STRATEGIC USE OF INFORMAL GROUPS : FOR ENSURING AND FACILITATING SPEEDIER COMMUNICATION IN EMERGENCY SITUATION AND IT WOULD ALSO HELP IN CREATING GOOD HUMAN RELATIONSHIP.